A few years back, at the onset of the pandemic, Roman Mars crafted an episode of 99% Invisible where he explored the design features of his own home, reflecting the shared experience of limited outside access during that time. This episode has since been recognized as a significant showcase of the series. Mars has since aimed to create a follow-up episode that steps beyond his home and ventures into the world.
In the following months, he will travel to three cities that have profoundly influenced his understanding of design, beginning with Chicago. This project is supported by the new 2024 Lexus GX and SiriusXM, who embraced the concept enthusiastically, allowing for creative freedom.
Chicago is a haven for design enthusiasts, boasting a meticulously planned grid and an iconic flag design. The city features some of the most significant architectural contributions in the United States.
This episode brings into focus an impressive masonry structure, alongside the Tribune Tower—specifically the concept that was never realized but garnered much interest and acclaim.
Eliel Saarinen’s design for the Tribune Tower earned him recognition, placing second in the competition with a prize of $20,000. Though never constructed, his soaring tower design, characterized by bold vertical lines, had a remarkable impact on 20th-century architecture, influencing skyscrapers across the nation. Ultimately, Saarinen’s vision became more significant than the physical structure that did get built.
Additionally, listeners will discover tidbits about a hidden symbol found in the Chicago Theater sign, the legacy of the Wrigley Building, associated with the famous gum producer, and the ever-present revolving door prevalent in many edifices.
The narrative also circles back to a modest office building within the Montgomery Ward complex, crafted by architect Minoru Yamasaki. At first glance, this standard modern building may seem unremarkable. However, it features distinct white concrete columns at each corner that lend it a unique, sturdy appearance. Roman passed by this building daily during his walks home from WBEZ, initially overlooking its importance.
The richness of Chicago’s architectural landscape means that standing out as a skyscraper is quite challenging. It was only when Roman partook in a boat tour offered by the Chicago Architecture Center that he learned the significance behind the building’s design elements. These robust concrete supports create an open floor plan, allowing for spacious office layouts. More importantly, it reflects the ethos of the Montgomery Ward company, which aimed for a less hierarchical workspace that removed the competition for corner offices—leading to their absence altogether. Today, the building has been repurposed into luxury condominiums known as “The Montgomery,” which likely presented challenges for its developers dreaming of corner views.
This particular structure has remained in Roman’s memory for years, despite initially being overlooked. He underscores that stories shape our appreciation of design, often resonating deeper than mere aesthetics. While superficial aspects are pleasing, preconceptions can occasionally obscure our admiration for remarkable designs with compelling backgrounds. This insight was instrumental in the creation of 99% Invisible and continues to fuel Roman’s passion for his work.
Stay tuned for more episodes in the series as Roman continues his journey to Santa Fe, New Mexico, and Athens, Georgia!
Did you catch all the film references sprinkled throughout this episode? They include nods to the Blues Brothers, Ferris Bueller’s Day Off, Home Alone, Midnight Run, and The Untouchables.
Special acknowledgment goes to McGrath Lexus of Chicago for their invaluable support during the production of this episode.
